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[Ah' tee' loose] is Attila Bendeguz

I conceptualize and evaluate ideas, turning them into tangible inventions and products. From high-tech, consumer goods, medical products, to aviation design. I combine art, science, and technology to create new products that other people can use. I use a vast range of digital tools that allow me to communicate, visualize, analyze and actually produce tangible ideas. Previous clientele includes the likes of Dell Computer Corporation, Crayola and Cirque de Soleil.


Latitude XFR Rugged Laptop

Create the perfect second generation rugged laptop for Dell that would challenge the top competitor of rugged laptops in the market.


The challenge.


I had to eliminate excess material from the previous generation and add protection in the right places.


Redefining rugged.


I implemented a handle that would be protected from the elements by receding it into the case.


Getting a grip.


I created a look that was familiar with Dell's existing design language.




I was challenged to design a symmetrical design with a logo that was asymmetrical.


Symmetry vs. Asymmetry.



Aesthetic approach.


I created a series of sketches to explore different looks of rugged shapes that fit Dell's design language.



   "Rugged" thinking.


I took in consideration the end user by dissecting each individual and profession and the common elements that they shared to come up with the ideal rugged laptop.



Strong user focus.


I created a graph that showed all competitor rugged laptops and all Dell's line of laptops to synthesize the best element of all these laptops and apply the pros to the new design.



The best from all worlds.


I created a list of materials, textures, and hardware that depicted what rugged really means. At the same time I created a new aesthetic look of what rugged means in terms of a shape, by a series of 2D renderings. The result was a combination of mechanical and organic elements with Dell's established design language.


Organic Vs. Mechanic.

A shape that defines rugged.



The same amount of details that were implemented outside the laptop were implemented inside the laptop as well.  This was achieved, by adding textures and elements that would continue the "rugged" language. 



Inside and outside.

Part of the visualization process was creating  3D renderings for the client that will show the final result.


3D Renderings.

Almost real.

The final intent of the design was to create a laptop strong enough that there is no need to worry about use and abuse.

The survival

of the fittest.

The accidental drop of a laptop during an "The unexpected".


...I think this is the end of this case study, I hope you liked it!



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